The New Statesman has published an extended interview of Tony Blair by… the Welsh actor Michael Sheen. I found it a bizarre prospect. I know nothing about Sheen — I saw him in a film once — but I’m pretty sure if I wanted to hear Blair’s opinions, an actor would be one of the last interlocutors on my list. (A judge at the International Criminal Court in The Hague, on the other hand, would be right near the top.) What is it about actors, particularly film actors, that makes people want to rub up close to them and insert them into all kinds of roles for which they are in no way especially qualified or even interesting?
My use of the word role there may suggest part of the reason: Even if actors are generally not especially intelligent, or insightful, or capable of repairing a leaky faucet, and their life experience is less relevant to the concerns of average people than pretty much anyone else’s — academics such as myself excepted — actors are used to playing the part of people who are intelligent or insightful or capable of fixing a leaky faucet, and perhaps they convey the superficial image of holding an intelligent conversation, even when they are utterly banal. (Just to be clear, I’m not saying that actors are unusually stupid: I have met some reasonably intelligent and interesting actors, and heard interviews with an occasional few who seemed genuinely fascinating. Only that their professional accomplishments give me no more expectation of their competence in any other area — or of them having anything interesting to say on any subject other than theatre and film — than members of any other profession or none.
It occurred to me, that there is an analogy to the perverse role of the finance industry. Money is sticky. That is, a significant fraction of the money running through the banks sticks to the people who handle it. It’s not at all obvious that the people who are responsible for investing and manipulating rich people’s money should themselves become rich. There is a German expression about the opposite expectation, “Pfarrers Kind und Müllers Vieh/ Gedeihen selten oder nie”: The preacher’s child and the miller’s livestock/ Will as good as never thrive. But we accept that there’s no way to prevent the people who are close to the money day in and day out from siphoning much of it into their own pockets. According to some estimates financial services in the US absorb a full 20% of all corporate income in the US.
Actors have a similar position in the attention economy. Attention is sticky. Their main job is to attract attention. And once they have the attention of a large public, the attention sticks to them, personally, even when they transition to activities that no sensible person would want to pay attention to.