When did the Conservatives become the party of immediate gratification? This follows a development across the Atlantic that I first noticed thirty years ago when Democratic presidential candidate Michael Dukakis was described as the “eat your peas” candidate.
I was shocked to hear from my daughter that her high school class had been given a talk encouraging them to consider leaving school and switching to an apprenticeship programme, because they could immediately be earning £3 an hour, or whatever it was. I thought this was just some weird individual thing, but then I saw an official government advertisement on a bus shelter making exactly this argument. I’m all in favour of apprenticeship programmes, but I think the choice of who should continue on to further education should not be best on the goal of getting paid £3 an hour right now. It is so obviously targeted at getting underprivileged children into menial jobs, to prevent them from rising above their station, that it astonishes me that the government was not too embarrassed to create this campaign.
Similar thinking seems to underly the recent proposal by the education secretary to reduce university fees for courses of study that tend to lead to lower salaries, which has been taken to be suggesting lower fees for arts and social science degrees, while maintaining current fees for science and technology degrees. This is a proposal to incentivise poorer students to prioritise short-term costs over long-term benefits. The most charitable interpretation one can have is that they read chapter 1 of the economics textbook, about prices being set by an equilibrium of supply and demand, and never made it to chapter 2, on the effect of incentives.
It’s purely coincidental that this would tend to brighten the career prospects of dimmer children of affluent familes. It’s almost like the Tories read about Mischel’s marshmallow test, and their response was that it’s unfair that poor children can get ahead just because they might happen to be constitutionally better inclined to delay gratification. I remember John Kerry being mocked in 2004 for having limited his children’s television viewing when they were young, showing them as out of touch with the habits of ordinary Americans, and thinking, self-indulgent habits work out different for aristocrats like the Bushes than for children of middle-class and working-class families. Which is perhaps exactly the point.