Failed advertising: Henry’s restaurant at the Hotel Durant


I just spent a week at the Hotel Durant in Berkeley. Around the hallways were prominently displayed advertisements for their in-house restaurant Henry’s. “It’s back,” said the signs. “And better than you remember.” A bit further on the signs boasted of food that was “Fresh, seasonal, and surprisingly delicious.” So, my immediate reaction to all of this is, how close to a gastroenterological vision from Dante (first book) was it before the “extensive remodelling”? Without the “surprisingly” my eyes would just skip over the anodyne advertising copy. As it is, I can’t help but wonder why I should be surprised that they have delicious food, and whether this has anything to do with their protesting too much that the food they now serve is “fresh”.

Obviously, they’re trying to convince survivors of their previous version that it’s worth trying again. Maybe it will work. But those of us who were spared the experience are just left wondering how deep the hole was that they are trying to climb out of.

Update: I mentioned this to an older couple, Berkeley natives, and before I could get very far the following dialogue ensued:

“They’re probably referring to…”

“Oh, now don’t mention that. We’re about to eat.”

“Well, it was quite a while ago.”

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