From today’s Guardian:
Harrods limits Christmas grotto to £2,000-plus spenders
I think it’s fair to say that there is nothing that makes Jews in the US and UK feel more alien than Christmas, and nothing weirder about Christmas for those not part of that culture than the Santa Claus/Father Christmas complex. As I’ve commented at length before, I have always been genuinely baffled by the custom of persuading children to believe — not just play believe, but genuinely believe — in a mythical figure that no adult believes in. Unlike belief in God, or trustworthy government, which can lead to awkward but also fruitful discussions, this one depends on the children never asking the question. Once they ask the question the jig is up, or the parents need to lie, or create elaborate deceptions that are the stuff of modern legends. This puts children from non-Christian religious traditions in an awkward position, because they have to keep this obvious truth from their fellows, or be accused of undermining the Christian family, which is a heavy burden to place on five-year-olds.
Which brings us to today’s headline.
Amid all this there is nothing odder — unless it’s the workshop literally in the middle of the ocean — than the nexus of Father Christmas to capitalism. On the one hand, there’s the whole racist sweatshop vibe (brilliantly parodied by S J Perelman in his Clifford Odets spoof Waiting for Santy) that’s supposed to paste a gift-economy covering over the cold cash transaction of holiday purchases. On the other hand, there’s the literal use of the Santa Claus figure for in-store sales promotion.
The Knightsbridge department store has been accused of “behaving like the Grinch who stole Christmas” by restricting access to its Father Christmas to customers who have spent at least £2,000 in the 170-year-old shop.
One customer complained that his family’s Christmas tradition “had been ruined by Harrods’ greed”, and that the store
has turned the charitable nature of Father Christmas into a money-making venture.
I think Harrods is playing with fire here. How long until Father Christmas finds out about the grasping nature of his partner and pulls out of this arrangement, which he obviously had entered into in the assumption that an upscale London department store could be counted on to put the interests of ordinary people first?
Really, if wealthy capitalists can’t be trusted anymore to eschew greed and promote the general welfare, who can we turn to? Any ideas? Karl? Friedrich?