One of the weirdest phenomena engendered by the tawdry incentive structure of academic publishing is the academic spam that we all get, such as this invitation that I just found in my inbox:
Dear Prof./Dr. D. Steinsaltz:
As Co-Editor-in-Chief of the International Journal of Statistics in Medical Research. I am pleased to invite you to join our editorial board member team or reviewer board team.
Esteemed researchers are invited to join the editorial boards of excellent journals, and it is a mark of prestige that they put on their CVs, etc. This is vaguely formulated like such an invitation, but then goes on with
If you are interested to be the part of the journal as member in editorial or reviewer board then please send your CV along with photograph.
making it clear that they have no idea who I am, and they’re just spraying out these invitations to all and sundry. It’s part of the fungal growth of journals needed to meet the needs for publications to fill other people’s CVs for their academic hiring and promotion. The best part was that this flattering invitation was closed off with a dutiful unsubscribe notice “If you wish not tor receive any such communication in future.” (Which also gave a taste of the standard of writing and editing expected for this journal.)
It reminded me of this line from Tom Lehrer’s outro to the song “Alma” (on the album That Was the Year that Was):
Not long ago I received a letter which said: “Darling, I love you, and I cannot live without you. Marry me, or I will kill myself.” Well, I was a little disturbed at that until I took another look at the envelope, and saw that it was addressed to Occupant.
Common Infirmities 
You mean you were not deeply impressed by the invitation?