I don’t know anything about Abercrombie & Fitch. I know it’s a chain of stores that sell clothes, I’m sure I’ve seen their stores, but I’ve never been inside them. Everything I know about their brand comes from an 80-year-old satire by James Thurber that begins
I always try to answer Abercrombie & Fitch’s questions (in their advertisements) the way they obviously want them answered, but usually, if I am to be honest with them and with myself, I must answer them in a way that would not please Abercrombie & Fitch. While that company and I have always nodded and smiled pleasantly enough when we met, we have never really been on intimate terms, mainly because we have so little in common. For one thing, I am inclined to be nervous and impatient, whereas Abercrombie & Fitch are at all times composed and tranquil…
Take the one recently printed in an advertisement in this magazine. Under a picture of a man fishing in a stream were these words: “Can’t you picture yourself in the middle of the stream with the certain knowledge that a wise old trout is hiding under a ledge and defying you to tempt him with your skillfully cast fly?” My answer, of course, is “No.” Especially if I am to be equipped the way the gentleman in the illustration is equipped: with rod, reel, line, net, hip boots, felt hat, and pipe. They might just as well add a banjo and a parachute….
I was reminded of this in reading about a case that is currently being considered by the US Supreme Court, in which Equal Employment Opportunity Commission has charged the company with religious discrimination, after it refused to hire a Muslim woman, because her headscarf would conflict with the Abercrombie dress code. (As the law would require reasonable accommodation to be made for religious observance, the legal case turns on the relatively uninteresting question of whether the district manager who made the decision, and who reportedly said “if we allow this then someone will paint themselves green and call it a religion”, is really the last man left in America so uncontaminated by media representations of Muslims that he is not even aware that Muslim women often wear headscarfs as part of their religious practice.)
According to court documents,
Abercrombie described its brand as “a classic East Coast collegiate style of clothing.” When Elauf applied for a job in 2008, the Look policy included prohibitions on black clothing and “caps”; these and other rules were designed to protect “the health and vitality of its ‘preppy’ and ‘casual’ brand.” As Justice Alito put it during oral arguments, Abercrombie wants job candidates “who [look] just like this mythical preppy or … somebody who came off the beach in California.”
From fly-fishing in an east-coast stream to a beach in California. You’ve come a long way, baby!